Marianne Wilman
Programming · Strategy · Ideation · Editorial · Product Development · Monetization ·Mentoring · Teambuilding
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Resume
MARIANNE WILMAN
406 Marin Ave Mill Valley, CA 94941 415-602-9288 mlwilman@gmail.com
Online Video ~ Executive Producer ~ Strategy and Planning ~ Programming
A highly creative, growth oriented online video executive who has demonstrated the ability to lead diverse teams of professionals to new levels of success across multiple brands, in fast-paced environments. More than 12 years of hands-on experience in ideation, strategy, planning, monetization and programming. Proven ability to successfully grow revenue through adoption of video strategies. Skilled in establishing critical partnerships with internal and external stakeholders. Winner of prestigious industry awards. Currently seeking consulting roles with entertainment media, consumer internet, mobile or technology firms.
CBS INTERACTIVE, San Francisco and New York, (2008-2012)
Director of Video & Executive Producer, SmartPlanet.com & CBSMoneyWatch.com (2009-2012)
• Devise strategy to evaluate video platform & distribution partnership ecosysem
• Interface with Editorial, Product, Product Marketing and Sales to drive new ideas and improve profitability, driving $3.25million in revenue in 2010
• Launch video channel on SmartPlanet, determining formats and series; single site sponsorship by IBM worth $1.4m
Video channel: http://www.smartplanet.com/videos?tag=header;header-sec
• Manage and develop a bi-coastal team of staff and freelancers, overseeing story development, scripts and edits
• Produce weekly SmartPlanet Minute for CBS Radio News, bringing advances in science and technology to life through audio
Archive: http://itunes.apple.com/us/podcast/smartplanet-minute-audio/id477577153
• Won Jesse Neal American Business Journalism Award in 2011 and again in 2012 for Best Video Series
2011 ‘The Future of ….’ http://www.smartplanet.com/videos/health-tech?tag=mantle_skin;content
2012 ‘ Health Monitor’ http://www.smartplanet.com/videos/health-tech?tag=mantle_skin;content
• Integral member of CBS MoneyWatch.com launch team, incl. cross platform programming with CBS News Broadcast: Newspath and Radio
• EP’d personal finance TV segment ‘Your MoneyWatch’ delivered to CBS TV Affiliates weekly; ‘MoneyWatch Minutes’ audio content for
CBS Radio News weekly; and on-going segments and studio interviews for the website
Weekly TV segment ‘Your Moneywatch’ http://www.cbsnews.com/2718-500395_162-1429.html
Online series: http://tinyurl.com/d5yzer3
• Part of the RFP process, responded with creative ideas under tight deadlines, successfully driving revenues through original editorial
programming such as ‘Ask the Experts’, a four-part series on Mobile Banking http://tinyurl.com/c4ng8xz and a lucrative 12-part sponsorship
‘Your MoneyWatch’ sold with a cross-platform TV spot on the CBS Early Show
• Operational oversight to provide streamlined operations, reduced operating costs and greater profitability -- increased by 20% y/y
BNET, San Francisco, (2008-2011)
(The BNET website was retired in Nov 2011 and incorporated into CBSMoneyWatch.com)
Director of Video, Executive Producer
• Part of editorial team focused on the re-launch of BNET, a CBS Interactive site focused on business and management
• Oversaw creation of new daily radio programming for CBS Radio News; the ‘BNET Minute’ focused on productivity and work/live issues
and podcast ‘Useful Commute’ http://itunes.apple.com/us/podcast/bnet-the-useful-commute/id250802582
• Drove monetization through popular original series around Entrepreneurship ‘Secrets of Successful Start Ups’, Small Business
‘Taking the Pulse’ http://tinyurl.com/cvjpwrv , Management & Leadership ‘At the Whiteboard’ http://tinyurl.com/br9pmjx and
‘Dodging Landmines’ http://tinyurl.com/blnuepl Revenues of approx $100k/month
• Launched live programming using Tricaster technology ‘The Live One’ with a 6-month sponsorship from Microsoft http://www.cbsnews.com/video/watch/?id=16281043n&tag=mncol;lst;3
ZDNet, San Francisco, (2007–2012)
Director of Video & Executive Producer
• Aligned closely with editorial teams to create smart programs including podcasts and ‘CIO Sessions’ and ‘Face to Face’ interviews: http://tinyurl.com/c3hf2ck , http://tinyurl.com/d85mj68, http://tinyurl.com/2737f4
• Created the popular ‘At The Whiteboard’ series and then developed it into a profitable custom video opportunity valued at approximately $250k annually
• Developed ‘Hot Topics’ into a weekly, editorial, sponsorable Webcast series , refining integration with DMS and sales teams
example: http://www.zdnet.com/video/is-modular-design-the-secret-to-data-center-efficiency-10102000/
• News events and conference coverage
• Developed partnership with Silicon Valley’s Churchill Club to host podcasts of their live events
• ’Techlines’ event on Big Data sponsored by IBM, valued at $700,000
CNET NETWORKS, San Francisco (2000-2007)
Various Producer Roles
• Senior Creative Producer at BNET focused on innovative programming for the new site
• Producer and Senior Producer roles at ZDNet covering tech news, editorial Webcasts, and podcast shows
• Segment Producer for CNET Media Productions creating Video News Releases and Start Up coverage
Film and Television Roles in London, England (1992-1999)
• 5 years at BBC Films, theatric features/films for TV, ‘Captives’, ‘The Affair’ co-produced with HBO, ‘Face’, ‘The Perfect Blue’ (see imdb for credits)
• Casting assistant positions for Film, TV, Commercials and Extras castings
• Series 10 of EuroTrash produced by Rapido TV, production co-ordinator
Honors and Awards
•
Jesse H. Neal National Business Journalism Award 2012
Jesse H. Neal National Business Journalism Award 2012For Outstanding Business Journalism, Best Video Series, SmartPlanet: 'Health Monitor'
•16th Annual Webby Awards, Official Honoree in the Technology category for SmartPlanet: Robots@Work
16th Annual Webby Awards, Official Honoree in the Technology category for SmartPlanet: Robots@Work•Jesse H. Neal National Business Journalism Award 2011
Jesse H. Neal National Business Journalism Award 2011For Outstanding Business Journalism, Best Video Series, SmartPlanet: 'The Future Of...'
•2010 EPpy for Best Use of Video, less than 1 Million Monthly Visitors. CBS MoneyWatch.com, CBS Interactive
2010 EPpy for Best Use of Video, less than 1 Million Monthly Visitors. CBS MoneyWatch.com, CBS Interactive•Best in Business 2010 Awards from Society of American Business Editors and Writers, Inc. (SABEW). (BNET) for feature package “Navigating Through Uncertainty"
Best in Business 2010 Awards from Society of American Business Editors and Writers, Inc. (SABEW). (BNET) for feature package “Navigating Through Uncertainty"•Jessie H. Neal Award 2009 for Best Web Site ‘BNET’ among large-scale Web sites, from American Business Media
Jessie H. Neal Award 2009 for Best Web Site ‘BNET’ among large-scale Web sites, from American Business Media •Best in Business 2008 Awards from Society of American Business Editors and Writers, Inc. (SABEW) for General Excellence among large-scale Web Sites ‘BNET’
Best in Business 2008 Awards from Society of American Business Editors and Writers, Inc. (SABEW) for General Excellence among large-scale Web Sites ‘BNET’Education
University of Liverpool
MPA: Masters in Public Administration and Management, 1990-1991
London South Bank University
BSc. Social Sciences 2:1, 1987-1990
Professional Development
Conflict Strategies Inventory 2011, HRDQ
Situational Leadership Course 2010, Ken Blanchard Company
The Leadership Experience Course 2009, Leaderpoint Company
The Role of the Manager, Spotlight Consulting
Business Brain, The Mind Gy
